Drug-discovery has become a complex disci- pline in which the amount of knowledge about human biology, physiology, and biochemistry have increased. In order to harness this complex body of... Show moreDrug-discovery has become a complex disci- pline in which the amount of knowledge about human biology, physiology, and biochemistry have increased. In order to harness this complex body of knowledge mathe- matics can play a critical role, and has actually already been doing so. We demonstrate through four case studies, taken from previously published data and analyses, what we can gain from mathematical/analytical techniques when nonlinear concentration-time courses have to be trans- formed into their equilibrium concentration-response (tar- get or complex) relationships and new structures of drug potency have to be deciphered; when pattern recognition needs to be carried out for an unconventional response- time dataset; when what-if? predictions beyond the obser- vational concentration-time range need to be made; or when the behaviour of a semi-mechanistic model needs to be elucidated or challenged. These four examples are typical situations when standard approaches known to the general community of pharmacokineticists prove to be inadequate. Show less