Twitter is one of the most popular social media networks that, in recent years, has been increasingly used by researchers as a platform to share science and discuss ongoing work. Despite its... Show moreTwitter is one of the most popular social media networks that, in recent years, has been increasingly used by researchers as a platform to share science and discuss ongoing work. Despite its popularity, Twitter is not commonly used as a medium to teach science. Here, we summarize the results of #EUROmicroMOOC: the first worldwide Microbiology Massive Open Online Course taught in English using Twitter. Content analytics indicated that more than 3 million users saw posts with the hashtag #EUROmicroMOOC, which resulted in over 42 million Twitter impressions worldwide. These analyses demonstrate that free Microbiology MOOCs shared on Twitter are valuable educational tools that reach broad audiences throughout the world. We also describe our experience teaching an entire Microbiology course using Twitter and provide recommendations when using social media to communicate science to a broad audience. Show less
Objective: To determine how often press releases and news articles contain exaggeration and to locate its origin in the trajectory from research paper to news article. Design: Retrospective... Show moreObjective: To determine how often press releases and news articles contain exaggeration and to locate its origin in the trajectory from research paper to news article. Design: Retrospective quantitative content analysis Method: Sample used consists of press releases on biomedical research, published by 15 Dutch universities and university medical centers in 2015 (N=129), and associated news articles (N=185) and peer reviewed research papers. Quantitative content analysis was performed using Rstudio. Results: 20% of press releases and 29% of news articles contain exaggeration of conclusion of causal claim. Explicit health advice was, when present, exaggerated in 7% of press releases and 10% of news articles. When the press releases contained an exaggeration of conclusion of causal claim, 92% of associated news articles was exaggerated as well (N=34). When the conclusion or causal claim in press releases was not exaggerated, 6% of associated news articles contained exaggeration (N=6). The relative chance of exaggeration in news is 16.1 when the associated press release is exaggerated. Additionally we found that exaggerated press releases have a higher number of associated news articles. The relative chance of news uptake for exaggerated press releases compared with non-exaggerated press releases is 1.45 (1,02-2,04). Conclusion: Exaggeration of health related news is strongly associated with exaggeration in the associated press release and occurs in more than 1 in 5 articles. Monitoring and, if necessary, improving the accuracy of academic press releases are likely to be important measures to improve the quality of health news. Show less
Geoscience communication is becoming increasingly important as climate change increases the occurrence of natural hazards around the world. Few geoscientists are trained in effective science... Show moreGeoscience communication is becoming increasingly important as climate change increases the occurrence of natural hazards around the world. Few geoscientists are trained in effective science communication, and awareness of the formal science communication literature is also low. This can be challenging when interacting with journalists on a powerful medium like TV. To provide geoscience communicators with background knowledge on effective science communication on television, we reviewed relevant theory in the context of geosciences and discuss six major themes: scientist motivation, target audience, narratives and storytelling, jargon and information transfer, relationship between scientists and journalists, and stereotypes of scientists on TV. We illustrate each theme with a case study of geosciences on TV and discuss relevant science communication literature. We then highlight how this literature applies to the geosciences and identify knowledge gaps related to science communication in the geosciences. As TV offers a unique opportunity to reach many viewers, we hope this review can not only positively contribute to effective geoscience communication but also to the wider geoscience debate in society. Show less
