Moving direct citizen participation away from the townhouse and onto online platforms is considered to be an effective government strategy for involving a larger and more diverse group of citizens... Show moreMoving direct citizen participation away from the townhouse and onto online platforms is considered to be an effective government strategy for involving a larger and more diverse group of citizens in decision-making and thereby making participation more inclusive. However, this claim is not yet supported by evidence, and neither has it been explored whether and how government can design online platforms that are more likely to attract participants from diverse groups. To fill this gap, this dissertation explores how the design of online participation platforms influences the inclusivity of online direct participation.In this dissertation, administrative and digital trace data are used to evaluate inclusivity in online participation, and through a field experiment it is established that design choices can indeed affect who participates. To make impactful design choices, it is necessary to understand what factors influence whether citizens participate in online platforms. By studying intentions to participate from the perspective of citizens, this dissertation finds that influential beliefs in the participation decision vary for citizens from diverse sociodemographic groups. These insights help to explain why online platforms do not solve all issues for inclusivity in direct participation, and provide suggestions for design choices that may activate harder to reach groups. Show less
