This essay departs from my search to understand how (new/digital) media interact with society and vice versa, especially in relation to political communication and political change. These ‘effects’... Show moreThis essay departs from my search to understand how (new/digital) media interact with society and vice versa, especially in relation to political communication and political change. These ‘effects’ of changing media technology, however, not only touch the societies that we try to understand but also our own practice of ‘doing’ research. Especially in area studies, the ethnographic method, the relations with the field, with people is at the center of ‘knowing’. Hence changes in these relationships, such as caused by (digital/new) Information and Communication Technologies (ICTs), will also influence the ‘data’ gathering, the insights, in short, the knowledge production processes and outcomes. In this essay I compare my own presence as a researcher in the Sahel in the 1990s and now, and I reinterpret this presence in relation to the changing communication ecology in the Sahel. My lens to analyze this is the concept of mediatization and mediation. It offers an interpretation of the changing relations in the field that has expanded with the use of digital media. Hence, I try to understand changes in knowledge ‘construction’ in ethnographic practice in the digital age. Show less