McDonald 's. The word alone, not to mention the actual restaurant itself, elicits a wide range of responses from those who hear it. Some think of yummy hamburgers and delicious french fries,... Show moreMcDonald 's. The word alone, not to mention the actual restaurant itself, elicits a wide range of responses from those who hear it. Some think of yummy hamburgers and delicious french fries, others think of the recent blockbuster hit Super Size Me and the health risks associated with greasy fast food, others think of the terrors of the corpora te world, Americanization, and an unstoppable force of cultural homogenization. George Ritzer, however, thinks of Max Weber and sees the modern day paradigm of a force he described nearly a century ago - rationalization. Show less
Ryan, J.M.; Kippen, R.M.; McConnell, M.; Varendorff, M.; Greiner, J.; Schonfelder, V.; ... ; Harrison, T. 1993
