Through a series of questions and responses, in this dialogue-based article we aim to stimulate reflection on indirect translation within the audiovisual translation community, offering... Show moreThrough a series of questions and responses, in this dialogue-based article we aim to stimulate reflection on indirect translation within the audiovisual translation community, offering perspectives on this practice. We start by delving into the historical roots of indirect translation in the industry, questioning how far back such practices extend. Then we shift the focus to the challenges translators face in indirect translation workflows, to the potential contributions of research to the ongoing debates surrounding indirect translation, as well as to how indirect translation and machine translation intersect. Finally, looking to the future, we examine potential developments in indirect translation workflows and consider how educational programs can adapt to meet the changing demands of the industry. Show less
This article addresses the United Nations’ Sustainable Development Goal 8 (Decent Work and Economic Growth) through the lens of pivot template subtitling, a practice deemed logistically efficient... Show moreThis article addresses the United Nations’ Sustainable Development Goal 8 (Decent Work and Economic Growth) through the lens of pivot template subtitling, a practice deemed logistically efficient by some and ethically suspicious by others. Drawing on (i) a critical review of 29 European codes of ethics promoted by professional translation associations and (ii) the answers to our online questionnaire on pivot subtitling (completed by 376 subtitlers based in Europe), we analyse the main concerns raised about pivot subtitling from the standpoint of access to decent work and economic growth in the AVT industry. Findings suggest that, from the professional subtitlers’ point of view, current practices in pivottemplate-centredworkflows may slow down the progress on SDG8, worsen working conditions and clash with professional codes of ethics. We end by suggesting ways to improve the use of indirect translation, so it does not hinder progress on SDG8 in the AVT industry. Show less
Valdez, S.; Pięta, H.; Torres-Simón, E.; Menezes, R. 2023
Streaming service platforms are said to increase worldwide access to peripheral languages, often via the use of pivot templates. To shed light on how pivot subtitling practices impact language... Show moreStreaming service platforms are said to increase worldwide access to peripheral languages, often via the use of pivot templates. To shed light on how pivot subtitling practices impact language hierarchies and translation quality, we report on the results of an online questionnaire completed by European subtitlers. The questionnaire elicited data on the respondents’ experiences and expectations when translating from pivot templates for streaming services and other media environments (such as cable TV, cinema, and websites). The questionnaire was completed by 370 subtitlers and the elicited data were analysed quantitatively and qualitatively. The results suggest that streaming platforms reinforce traditional language hierarchies by strengthening the position of English as a hyper-central language (Heilbron 2010). ‘Peripheral–peripheral’ subtitling practices (e.g., Korean–Danish) occur mainly through pivot templates in English, and so do ‘central–central’ subtitling practices (e.g., German–French). This means that even when the original content is in a language other than English, English is still the most common source language for subtitlers because of the use of pivot templates. Furthermore, according to our respondents, pivot templates are more common in streaming platforms than in other media environments. The use of pivot templates is also reported to negatively impact subtitlers’ working conditions and give rise to particular ethical, linguistic, and technological challenges for which there are currently few guidelines and training opportunities. Show less
Given the increase of non-English audiovisual content, translating through pivot templates is increasingly common. Yet, pivot templates have attracted scant scholarly attention. Several factors... Show moreGiven the increase of non-English audiovisual content, translating through pivot templates is increasingly common. Yet, pivot templates have attracted scant scholarly attention. Several factors remain unclear. Among the first factors are the questions of who creates pivot templates, from what languages are they translated, into what languages are they translated, and what audiovisual products and channels are they for? Secondly, what are the challenges involved in the creation of templates? The third factor would be whether there is any training available for pivot template cre-ators, and whether this training is effective. To provide more clarity on these issues, we distributed a questionnaire and elicited replies from 100 pivot templators and 75 subtitler trainers based in Europe. The results indicate that most pivot templators translate into English as L2. Because of this, diverse difficulties arise. Training in pivot template making seems rare, especially compared to training in subtitling in general. The training that is offered comes mainly from the industry and not academia. This is problematic for various reasons: (a) the former does not typically cover issues related to subtitler ethics or the sustainability of the profession, and (b) translator training and professional codes of conduct eye L2 translation with suspicion. Drawing on the respondents’ insights, we argue that much can be gained from teaching non-English-language native speakers how to create English-language templates Show less
