This analysis of nation-building and nation branding in post-colonial, multi-ethnic Suriname builds on the notion that such policies are promising but also difficult to achieve in culturally... Show moreThis analysis of nation-building and nation branding in post-colonial, multi-ethnic Suriname builds on the notion that such policies are promising but also difficult to achieve in culturally divided societies. We zoom in on three episodes of nation-building and nation branding in the country and explain why and in what respects they succeeded or failed. We posit that in Suriname’s case, nation-building and nation branding are intertwined, because the latter cannot be seen in isolation from nation-building. In the Conclusion, we discuss the effects of colonial legacies in multi-ethnic societies on nation-building and nation branding. Show less