This chapter presents an extended case study of the personal experiences of a young Kalanga woman in Francistown, Botswana, as she moves from village girlhood to incipient urban consumerism. After... Show moreThis chapter presents an extended case study of the personal experiences of a young Kalanga woman in Francistown, Botswana, as she moves from village girlhood to incipient urban consumerism. After describing the urban setting of Francistown and the expansion of the town's residential space under the Self-Help Housing Agency (SSHA) project in the 1980s, the author relates the story of Mary's transition from village to urban life, with its vastly increased levels of commodity consumption. He describes her initial rural-orientated identity embodying the productive and reproductive tasks defined for women in a village setting, the conflictive character of her village-oriented ties in the domain of kinship and, to a lesser extent, organized Christian religion, her tentative adoption of a new, socially negotiable identity through new aspirations based on the selection of a different reference group (urban female workmates and co-tenants), her learning of the role of "modern, urban consumer", her definition of a career goal, and her budgetary strategies (rotating credit or 'motshelo', and hire purchase). The narrative is based on participant observation and interviews over a period of five years from 1988. Show less
The papers collected in this volume were first presented at a conference on 'Globalization, development and the making of consumers: what are collective identities for?' which was held in The... Show moreThe papers collected in this volume were first presented at a conference on 'Globalization, development and the making of consumers: what are collective identities for?' which was held in The Hague, The Netherlands, on 13-16 March 1997. The papers are concerned with the challenge to the development paradigm presented by its potential submersion within processes of economic globalization. The following chapters are on Africa: The accountability of commodities in a global marketplace: the cases of Bolivian coca and Tanzanian honey (Alberto Arce, Eleanor Fisher) - The Pentecostal gift: Ghanaian charismatic churches and the moral innocence of the global economy (Rijk van Dijk) - 'Progress' as discursive spectacle: but what comes after development? (David Mills on Uganda) - Christian mind and worldly matters: religion and materiality in the nineteenth-century Gold Coast (Birgit Meyer) - Mary's room: a case study on becoming a consumer in Francistown, Botswana (Wim van Binsbergen) - Second-hand clothing encounters in Zambia: global discourses, Western commodities and local histories (Karen Tranberg Hansen) - Globalization and the making of consumers: Zambian kitchen parties (Thera Rasing) - African corruption in the context of globalization (Jean-Pierre Olivier de Sardan) - Market expansion, globalized discourses and changing identity politics in Kenya (Andreas van Nahl) - The production of translocality: initiation in the sacred grove in southern Senegal (Ferdinand de Jong) - The production of 'primitiveness' and identity: Surma-tourist interactions (Jan Abbink) - Anthropology, identity politics, consumption and development in post-apartheid South Africa (P.A. McAllister) - Rural democratization in Zanzibar: the 1995 general elections (Greg Cameron). Show less
The author first traces the successive approaches to African chieftaincy in the course of the 20th century, contrasting the dualistic and the transactionalist models. He then examines the thesis... Show moreThe author first traces the successive approaches to African chieftaincy in the course of the 20th century, contrasting the dualistic and the transactionalist models. He then examines the thesis of the resilient chief by considering a case from western central Zambia. He shows that the power base of local chiefs and their room for manouvring is weakening and that the chiefs are experimenting with new strategies in order to survive. They are driven into the arms of new actors on the local scene, against whom they are rather defenceless. One such new actor is an ethnic voluntary organization, the Kazanga Cultural Association. This NGO has been amazingly successful in bridging indigenous politics and the State in a process of ethnicization. Gradually, the revival of chieftainship which this NGO has brought about, is turning out to lead not to resilience but to impotent folklorization. Chiefs who are unable to link their symbolic capital - their ceremonial functions - to the experimental worlds of the urbanites, find themselves locked into a position of declining significance. Show less
Cet article est fondé sur un travail de terrain ethnographique réalisé sur une durée de cinq années d'observation participante entrecoupée de pauses dans la ville de Francistown au Botswana à... Show moreCet article est fondé sur un travail de terrain ethnographique réalisé sur une durée de cinq années d'observation participante entrecoupée de pauses dans la ville de Francistown au Botswana à partir de 1988. Il s'agit d'une étude de cas longitudinale, où est suivie une jeune femme qui a migré d'un village, Tutume, vers la ville. Elle montre le passage d'un style de vie rurale à des formes urbaines de consommation individuelle et les transformations de l'identité individuelle apportées par l'expérience d'acquisition de moyens matériels accrus. Si les références à des modèles globaux de signification jouent un rôle dans le processus de changement du mode de vie de la jeune femme, l'auteur note que persistent encore des distinctions rurales consacrées par un usage très ancien qui définissent la fonctionnalité des lieux de vie, comme l'indique l'aménagement de sa chambre. L'article aborde des aspects comme les obligations apportées par les liens de parenté chez les migrants, l'identité dans un contexte de modernisation, la monétarisation, le rôle du 'motshelo' (type d'arrangement mutuel avec crédit rotatif) et le système de vente à tempérament, le jeu mutuel entre les secteurs "formel" et "informel" dans l'économie. Show less
