An ethnographic study on mobile money attitudes, perceptions and usages in Cameroon, Congo DRC, Senegal and Zambia

Bruijn, M.E. de; Butter, I.C.; Fall, A.S. (2017)

External research report

The research project is a comparative ethnographic study into the usage, perceptions and attitudes towards digital financial services (DFS) in four selected countries: Cameroon, Democratic Republic of Congo (DRC), Senegal and Zambia. The results presented give a voice to users of DFS, giving insight into why people are motivated to use DFS and why they might not be using specific mobile phone-related monetary transfer systems. They also contextualize these motivations through a cultural understanding and reveal that the specific socio-economic and political contexts in which monetary transfer systems function play an important role in the decisions consumers make.

• Africa, Mobile Money, technology
• Ethnography

• All authors: Bruijn, M.E. de; Butter, I.C.; Fall, A.S.
• Editor(s): Fall, A. S.
• Awarding Institution: History, Humanities, Leiden University
• Date: 2017-12-01
• DOI: doi:10.13140/RG.2.2.29101.79845
• Link: https://www.researchgate.net/publication/321913087_An_ethnographic_study...