Entrepreneurship in microfranchising: an emerging market perspective

Awuh, H.E., Dekker, M. (2020)

Article / Letter to editor

Building on the limitations of the efforts of aid agencies and non-governmental organisations to pull the poor out of poverty in low- and middle-income countries and declining opportunities for market expansion in high-income countries, microfranchising is being promoted as a pro-poor business model, which promotes entrepreneurship. Sub-Saharan Africa has become a fertile ground for the propagation of this model. However, contemporary studies on microfranchising have not sufficiently explored what motivates people to turn to this method of doing business.

• Ghana
• entrepreneurship
• microfranchising

• All authors: Awuh, H.E., Dekker, M.
• Date: 2020
• Advanced Publication: Yes
• DOI: doi:10.1108/JEEE-02-2020-0025