Microblogging and Media Policy in China: Xinhua's Strategic Communication on the Belt and Road Initiative

Abstract

My research includes both

qualitative and quantitative analyses of the public discourse in Chinese online

media platforms. Throughout my research, I have incorporated a variety of

digital tools for data analysis. My study of China’s geopolitical strategy with respect to the current Belt and Road Initiative and its challenges ahead is to understand how digital media are shaping the communicative strategies of the traditional mass media in contemporary China. By examining the intertwined relations among traditional mass media, social media platforms, China’s cultural governance and policy-making mechanisms, my research also expands our understanding of how the advances of the ICTs influence the government’s communicative strategies.