Self-persuasion as marketing technique: the role of consumers’ involvement

Author(s):: Bernritter, S.F.; Ooijen, I. van; Müller, B.C.N.

Published: 2017
Publication type: Article / Letter to editor

Date issued: 2017
Language: English
Is part of: European Journal of Marketing (2017), Vol. 51, no. 5/6, p. 1075-1090
hdl: 1887/70661
doi: 10.1108/EJM-04-2015-0213