Uncontrollable: Data subject rights and the data-driven economy
Abstract
This research focuses on data subject rights – a set of
data protection provisions that directly linked to the concept of individual
control. In 2018, the European Parliament adopted the Regulation on the
protection of natural persons with regard to the processing of personal data and on the free movement of such data (GDPR). The new law also introduced some substantial improvements in the section on data subject rights. However, in the light of the fast-changing economic and technological environment, it is possible to notice a gap between data subject rights when understood as law in the books and when applied in practice. By using the analysis of legal sources and academic literature, this thesis explored whether the data subject rights under the GDPR are effective in the data-driven economy, and if not, what are possible solutions to overcome the shortcomings.

