Why is a change of company pricing policy so hard to implement?

Author(s):
Rest, J.I. van der (0000-0001-5628-6499); Roper, A.; Wang, X.L.
Published
2018
Publication type
Article / Letter to editor
Date issued
2018
Language
English
Is part of
International Journal of Hospitality Management (2018), Vol. 69, p. 30-40
hdl
1887/61161
doi
10.1016/j.ijhm.2017.10.010