Atypical food packaging affects the persuasive impact of product claims

Author(s):: Ooijen, I. van; Fransen, M.L.; Verlegh, P.W.J.; Smit, E.G.

Published: 2016
Publication type: Article / Letter to editor

Date issued: 2016
Language: English
Is part of: Food Quality and Preference (2016), Vol. 2016, no. 48, p. 33-40
hdl: 1887/45108
doi: 10.1016/j.foodqual.2015.08.002
URL: http://www.sciencedirect.com/science/article/pii/S0950329315001846