From willingness to pay to willingness to believe: the role of storytelling in driving true pricing in hospitality and tourism

Author(s):: Kuokkanen, H.; Rest, J.I. van der (0000-0001-5628-6499)

Published: 2025
Publication type: Article / Letter to editor

Date issued: 2025-03-04
Language: English
Publisher: Informa UK Limited
Is part of: Research in Hospitality Management (2025), Vol. 15, no. 1, p. 38-41
hdl: 1887/4291563
doi: 10.1080/22243534.2025.2462391