In a state of superposition: exploring (in)effective public communication about quantum technology

Meinsma, A.L. (2026)

Doctoral Thesis

This dissertation focuses on investigating the public communication around quantum science and technology that may affect public engagement. To this end, we conducted a series of studies. First, we analysed the occurrence of potential popularisation issues surrounding quantum science and technology in English TEDx talks and Dutch newspaper articles. Second, we tested the effect of these potential popularisation issues on people’s engagement with quantum technology. Finally, we explored whether metaphors make key quantum phenomena more comprehensible and whether this, in turn, influences attitudes towards quantum technology.

• Quantum science
• Quantum technology
• Science communication

• All authors: Meinsma, A.L.
• Supervisor: Smeets, I.
• Co-supervisor: Cramer, J.; Reijnierse, W.G.
• Committee: Schalm, K.E.; Molen, S.J. van der; Vulpen, I.B. van; Hanson, R.; Kruikemeier, S.; Pilgram, R.
• Qualification: Doctor (dr.)
• Awarding Institution: Leiden Institute of Physics (LION), Faculty of Science, Leiden University
• Date: 2026-01-28
• DOI: doi:10.60602/1887-4288270
• Sponsorship: The research in this dissertation was supported by the Dutch Research Council (NWO) through a Spinoza Grant awarded to R Hanson (Project Number SPI 63-264) and the Dutch National Growth Fund (NGF), as part of the Quantum Delta NL programme.