Media coverage of biodiversity research in the Netherlands: news triggers, sources, and frames

Abstract

Addressing biodiversity loss requires both policy reforms and active public engagement. Media coverage plays a critical role in shaping societal awareness and influencing political discourse. Despite this importance, little research has examined how biodiversity is presented in the media. This study analyzes 817 Dutch newspaper articles about biodiversity research using an iterative coding process, focussing on news triggers, sources and framing. Findings indicate that nearly half of the articles were triggered by non-scientific events, such as political developments and societal debates, highlighting an opportunity for researchers to increase public engagement by linking their work to current affairs.

Scientific sources were used in 82.9% of the articles, whereas societal, political and particularly economic sources were rarely used, limiting the diversity of perspectives in biodiversity reporting. Biodiversity loss was predominantly framed through its causes, especially economic causes, while effects received limited attention. Political and economic solutions were most frequently discussed, while societal solutions were rarely mentioned. Our results imply that the current way biodiversity research is covered in newspapers might reduce the relevance to the readers. Biodiversity research communication can be more effective when broadening the diversity of sources, incorporating societal frames and ensuring a more balanced focus on causes, effects and solutions. We encourage biodiversity researchers to consider this when communicating about their work, or engaging with journalists, to enhance audience relevance and engagement.