Argumentative Use of Slogans: The Case of the Egypt Uprising

Abstract

In 2011 during the Arab Spring, there were a series of shocking uprisings. This work examines the role slogans played in the Egypt uprising. This paper is relevant to the rhetorical approach to argumentation theory: Why are slogans effective in changing minds and bringing people together in social movements? An argumentative understanding of slogans explains their roles in social movements in challenging the status quo through advocating actions.