Using conjoint experiments to study preferences in multidimensional choice contexts

Abstract

Conjoint experiments are a standard tool to measure (stated) preferences in the context of multidimensional choices on issues ranging from immigration to democratic innovations. This case study demonstrates how to design and effectively deploy a (survey embedded) conjoint experiment. Practical recommendations are offered along with the conjoint experiment checklist of steps to accomplish before executing a conjoint survey experiment, as well as steps to follow during the execution of the project itself.