Customer engagement in sales promotion
- Author(s):
- Kaveh, A.; Nazari, M.; Rest, J.I. van der (0000-0001-5628-6499); Mira, S.A.
- Published
- 2020
- Publication type
- Article / Letter to editor
- Date issued
- 2020
- Language
- English
- Is part of
- Marketing Intelligence & Planning (2020), Vol. 39, no. 3, p. 424-437
- hdl
- 1887/3277853
- doi
- 10.1108/MIP-11-2019-0582
