Packaging design as an implicit communicator: effects on product quality inferences in the presence of explicit quality cues

Author(s):: Ooijen, I. van; Fransen, M.L.; Verlegh, P.W.; Smit, E.G.

Published: 2017
Publication type: Article / Letter to editor

Date issued: 2017
Language: English
Is part of
hdl: 1887/3201904
doi: 10.1016/j.foodqual.2017.06.007