The evaluation of a brand association density metric

Author(s):: Vriens, M.; Chen, S.; Schomaker, J.

Published: 2019
Publication type: Article / Letter to editor

Date issued: 2019
Language: English
Publisher: Emerald
Is part of
hdl: 1887/3200545
doi: 10.1108/JPBM-02-2018-1768