Web Privacy Measurement. Can WPM withstand the power of online tracking technologies?

Author(s):
Eijk, R.J.W. van (0000-0002-2203-6819); Herik, H.J. van den (0000-0001-9751-761X)
Published
2019
Publication type
Article / Letter to editor

Abstract

Tracking cookies and similar tracking techniques are nowadays omnipresent on the internet. In fact, many popular online services are made possible due to online advertisements. When you are about to book a last-minute holiday online, you may experience that your purchase intention follows you on other websites. To understand online advertising (or Real-Time Bidding), we provide a literature review of online-tracking technologies and propose a new paradigm for Web Privacy Measurement (WPM).

Date issued
2019-07-03
Language
English
Is part of
hdl
1887/3198858
URL
https://arsaequi.nl/product/web-privacy-measurement/