Social identity threat and performance motivation : the interplay between ingroup and outgroup domains

Abstract

Being a member of a socially devalued group (e.g., women, ethnic minorities) threatens social identity, leading people to lower their investment in performance domains that determine societal status (e.g., education, career success). The experiments discussed in this dissertation show that offering devalued group members information that affirms their social identity improves their motivation in status-defining domains. Firstly, it was shown that contexts that express value for positive characteristics of devalued groups motivate group members towards higher achievement on status-defining dimensions. Secondly, this motivational effect of social identity affirmation held up even in threatening intergroup contexts in which high status outgroup members were present. When outgroup members acknowledged positive characteristics of the devalued group, devalued group members became focused on approaching success rather than avoiding failure. Thirdly, the beneficial effects of social identity affirmation compared to self-affirmation were revealed: Whereas self-affirmation led devalued group members to be concerned with their individual outcomes, affirming group identity challenged group members to pursue collective action. The findings underline the importance of positive group identity and intergroup respect for status-improvement of low status groups. Implications of the results for the integration of ethnic minorities and the participation of women in the work force are discussed.